VitaFlavor semifinalist in Echoing Green Competition


Of 3.508 applications, VitaFlavor, a project from Start-Up Chile, was selected as a semifinalist in the 2012 Echoing Green Competition and will have the opportunity to submit additional information of their project and the finalist of both Fellowships will be invited to the Finalist Weekend in May of this year.

Echoing Green is a company that unleashes next generation talent to solve the world`s biggest problems and has invested over $30 million in seed funding to over 500 social entrepreneurs.

VitaFlavor is an organic flavor enhanced vitamin powder that can be incorporated into the rice and grain cooking process to bring essential vitamins and minerals to people’s diets in the developing world. For billions of people in the developing world, malnutrition is an everyday problem. Many families living in low-income areas of the world struggle to incorporate enough vitamins and minerals to their diets with what tiny budgets they have. VitaFlavor will create a flavorful, convenient, and affordable solution to incorporating nutrition to their everyday diets.

Michael Kasseris, the founder of VitaFlavor, is currently working to secure another round of investment to help fund the pilot project. Also, Michael and Darren Miao, who joined VF few months ago, said they are establishing negotiations with international leaders of nutritional fortification technology and world health programs to formalize a supplier and distribution relationship. Further, they are planning to start a pilot in The Phlillipines this summer in cooperation with a couple local NGO´s.

Michael has been working on VitaFlavor since his last semester in Babson where he had support to his project from his classmates, professors and alumni network.

“My ability to build strong personal relationships and the passion that comes through when I presented VF has gained me a $40K gran from the Chilean government, a USD$ 2,500 first prize from Babson, free office space in Boston´s innovation district and entrance into Babson´s heralded Entrepreneurship Intensity Track Program”, Michael said.