Apply for an Unreasonable Advantage for your Startup!


he Unreasonable Institute is looking for entrepreneurs to apply to gain an unreasonable advantage this summer! Come to the beautiful Boulder, CO or the opportunity to accelerate your startup and scale your impact. Plus, we’re launching a new initiative to reach out to local entrepreneurs through Unreasonable Labs. Work with the Unreasonable Team to run 5-day institutes around the world and impact entrepreneurs in a new, innovative way!



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The MANA Nutrition Story
MANA Nutrition co-founders Mark Moore and Troy Hickerson attended the Unreasonable Institute in 2013. Back then, they were already changing lives by delivering nutrition-enriched peanut butter packets to over 300,000 kids around the world. A 6-week treatment of their peanut butter cures 95% of kids under 12 of severe acute malnutrition forever. Mark, Troy, and the MANA team had already locked up distributors like the UN and Save The Children, and earned more than $2 million in revenue the year before Unreasonable.But they were bottlenecked by aid budgets and needed to devise an independent business model that could reach millions more children. So they came to Unreasonable Institute with a new MANA initiative: The Calorie Cloud, a technology platform that facilitates sponsorship for nutrient-enriched peanut butter packets. People in the US can track the number of calories they burn and log them into the Calorie Cloud. MANA’s partners then sponsor the equivalent number of calories to be distributed to malnourished kids via peanut butter packets. It was a bold idea. But could it work?
What MANA Got at Unreasonable Institute

With a little help from Unreasonable Mentors, MANA is making it happen! 

  • Unreasonable Mentor Kevin Starr, Executive Director of Mulago Foundation, provided MANA Nutrition with $50,000 of “figure it out money” to experiment with their new model. 
  • Unreasonable Mentor Vamsi Sistla connected MANA to JP Morgan Chase, who granted MANA $250,000. JP Morgan Chase has also helped MANA build their offering to corporate sponsors, and and helped code the Calorie Cloud platform. 
  • Unreasonable Mentor Rick Sterling, founder of the global branding consultancy Sterling Rice Group, joined MANA’s board and enlisted his whole company in prototyping the Calorie Cloud. He also opened up Sterling Rice Group’s massive network of Fortune 100 corporations to MANA. 
  • Unreasonable Mentor Rajesh Anandan, Senior Vice President of Strategic Partnerships at UNICEF-USA, became a close advisor. He brought UNICEF in to form an official partnership with MANA. UNICEF provided MANA with nearly $300,000 in funding. 
Where is MANA Today?

Today, MANA delivers 500,000 packets of their peanut butter to children in need EVERY SINGLE DAY. In total, they have cured over 1 million children of severe acute malnutrition! With the guidance and connections of Unreasonable Mentors, MANA secured $600,000 in funding. They got their technology platform built, prototyped a new partnership structure, and launched a partnership with UNICEF with the goal of getting one million more malnourished children nutrient-enriched peanut butter. MANA co-founder Troy Hickerson says of his Unreasonable experience, “We got the best mentors we could ever ask for. We’re in touch with them monthly and often, even weekly. We connected with lifelong friends, got doors opened for us we never could have opened ourselves, and turned from a factory into a company with the potential to save millions of children suffering from severe acute malnutrition. Unreasonable has forever changed MANA.”For us, the greatest honor and joy is helping entrepreneurs like Mark and Troy put a major dent in the greatest challenges in the world. They are changing the world. We’ve got their backs. And we want to help more entrepreneurs like them.

We’re Here to Help. Apply for the Global Institute Dec. 3!

Image from MANA Nutrition.



Opportunities from Our Partners

21-30 Year Olds: Apply for The DO School!Get mentorship and training to start your own venture! You’ll participate in The DO School Packaging Challenge, giving you the chance to create an innovative packaging system for one of H & M Germany’s product lines! Apply by Nov. 27!

Students: Apply by Dec. 1 to attend CGI U!Apply now to attend CGI U 2015, President Clinton s initiative to engage the next generation of leaders on college campuses around the world. CGI U 2015 will take place at the University of Miami from March 6-8, 2015. Apply by Dec. 1, 2014 here.

Apply for $90K from Echoing Green starting Dec. 2!Echoing Green Fellowship Programs identify promising entrepreneurs with bold ideas to change the world and provides them $90,000 in funding. Mark your calendar: applications open on Dec. 2, 2014. Learn more and apply here!

Leaders Under 40: Apply for Hive Global by Dec. 5!

On January 16-19, 2015, Hive will host 80 extraordinary global leaders changing the world in San Francisco for a transformative 3-day event designed to make you a better leader. Learn more and apply by Dec. 5!

Third Culture Kids: Attend the 2015 TCK Summit!Are you a Third Culture Kid (TCK)? The Change School is launching its first TCK Summit in Jodhpur, India from March 30-April 4th, 2015! Share stories, meet other TCKs, and set an agenda to catalyze cultural change! Apply by Feb. 25, 2015!

From your friendly neighborhood Unreasonable Institute.Our mailing address is:Unreasonable Institute

1801 13th Street, Suite 400

Boulder, Colorado 80302

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