Even though the ecommerce market is huge, the competition is fierce. The only way to stay afloat in the online market is to deploy the latest technologies in order to stay competitive. Even though this sounds easy, the majority of businesses are not following the latest trends, which negatively impacts them.
Irrespective of the size of the business, if you are selling to other businesses or just regular customers, staying up-to-date with the current trends is necessary to ensure continuous growth. With that in mind, let’s take a look at some of the coolest online sales technology trends that should be followed in 2017.
Importance of big data
Big data is an emerging technology, and utilizing it might not be an option from the start. However, as your business continues to grow, implementation of such technology can provide you with detailed analytics and reports for a large number of customers. This is particularly useful for international ecommerce stores, which can use the data to improve their revenues and drive more sales for their business.
On the other hand, this technology is more likely to improve customer satisfaction, as the software is more capable of predicting items your customers might want to buy next, based on a product they are already purchasing or purchased in the past. Customer in-app or website behavior is crucial for understanding the market better and big data can help with that task. The result is the complete personalization of the purchasing experience driving sales up.
Although this technology is maturing slowly, but will surely be accessible to a higher number of businesses in 2017 and beyond.
Social media presence is now important
We are all witnessing the outbreak of social media network popularity. But what does this mean for businesses? Well, it is a clear indicator where their customers are spending their time. Only two decades ago, the customers were watching TV ads and shopping mall storefronts but now the focus has changed as millions of people spend several hours a day on social media networks.
As the shift occurred, technology followed. There are now software tools that enable businesses to better manage all their social media business accounts. Furthermore, these tools are capable of measuring the performance of social media marketing campaigns and its impacts the number of products sales. Relying on this type of software is a necessity for modern businesses and the need for them will continue to grow as the number of social media networks and its users are rising at a rapid pace.
For example, a whole new marketing approach was created with Snapchat. Ephemeral marketing, even though unmeasurable, provided numerous businesses with a significantly higher number of sales. This result was caused by disappearing messages, which were perfect for advertising one-time discounts and sales.
Also, live video is becoming more popular due to direct contact with social media followers. Companies take different approaches, but an interesting one is using live videos to let the customers understand the company culture by taking look at what the employees are like. This creates a positive impact on the company’s brand image enabling it to grow more easily.
On the other hand, social media networks are places where people share their private opinions and life moments. When you add business to the equation, your company becomes personalized and more human in its approach.
By only establishing a strong online presence, businesses are in a position to form a special connection with their customers, in the way that was simply unimaginable before. The overall result? More trust between brands and customers which help build a base of loyal fans who are more likely to come back and do business with you.
The best thing is, the software used for social media management is cheap and businesses of all sizes can easily take advantage of it.
Flawless customer support
Customer support is an important part of growing a business, and there are plenty of tech solutions aimed at improving the process. The latest growing trend is live help software. Using live chat for ecommerce is the perfect way of improving customer experience and satisfaction. It is like having a private assistant while you are browsing a store, helping you get all the important information you need instantaneously.
This sort of customer satisfaction goes a long way, as the customer is more likely to come back to a brand that has gone the extra mile.
From the technological side, the next step with live chat support is automation through chat bots. These software tools will enable businesses to offer quality service to a higher number of customers simultaneously. More importantly, chatbots can learn from interactions with customers.
Having an outstanding customer service is going to become much easier with chatbots allowing businesses to reduce costs without losing efficiency.
Smartphones have literally conquered the world since billions of people use them every day. This change has created a great shift in how business function as mobile optimization is now essential, especially if you are running an online store. Once you have optimized your website for mobile devices, you should work on creating a mobile app, as it makes it easier for the customers to reach out to you.
Luckily, there are software tools focused on enabling anyone to make an app. With a little bit of practice, you can use this technology to build apps.
As the number of mobile devices is continually expanding, you have to remain focused in this market. More people will keep their eyes on these 5-inch screens in the future and that is precisely where you want to be.
These are some of best online sales technology trends you should follow if you want your business to continue growing in the modern competitive market. So, make sure to follow these mentioned online sales technology trends because it will mean a lot for the future growth of your business.
Author bio: Robin is a Technical Support Executive. He is an expert in knowledge management and various Knowledge base tools. Currently, he is a resident knowledge management expert at ProProfs. In his free time, Robin enjoys reading and traveling.