Gradually, the adoption of smartphones and tablets has reached a near-ubiquitous point, and businesses of different industries are realizing the importance of having a high-end mobile application.
Not only big enterprises like Walmart, Amazon, Macy’s, etc. are having an app for their business; it is also essential for startups to have a mobile presence so that they can easily present their business among their customers and stay connected with them.
According to one survey by Clutch, a B2B research firm, nearly 50% of small and new businesses will have a mobile application by the end of 2017. Comparatively, only 20% of small businesses have mobile apps today.
Still, there are some companies that give priority to desktop/laptop experience over the mobile experience. But in this digital age, having a mobile app plays a very important role in making your business successful.
Startups should choose to have their own application to engage and interact with their customers in a better way. Even having your own application can be the edge you need to stay one step ahead of the competition.
If you are still in a dilemma that why create an app for your business, you can continue reading this blog and find 6 compelling reasons to invest in a mobile app right now.
Always be With Your Customers in their Pockets
As per one report by Geekwire.com, an average American spends more than two hours a day on his/her mobile device. However, only some of the major applications make up the bulk of this total usage. It is not going to change the reality that users have to unlock their device, scroll, and scan their apps that they are looking for.
So, if you will have an application for your business, you can always be with your customers, and it can be an advantage for your company because mind involuntarily records every picture, text, and icon that it comes across. Having your app in your customer’s’ smartphone is like a business card and a follow-up phone call to them.
Engage With Your Customers
Another important reason for investing in a mobile application now is you can engage with your customers. It doesn’t matter what type and size of your business are, you need to reach customers and vice-versa.
By having your own application, you can interact with your customers whenever they need you and give an instant solution. In addition to this, they can also lookup company’s information, buy products, send feedbacks, and refer to their friends.
Ultimately, effective customer engages leads to higher sales.
It will also not only benefit your customers but also benefit you by delivering valuable information about your customers so that you can know them more. You can use that information to improve your services and products.
It Would be like a Direct Marketing Channel
As we all know that applications serve numerous functions and features. Using apps for your business, you can provide general information, prices of products/services, search features, messengers, news feeds, booking forms, etc.
One of the biggest benefits of having a mobile for your startup is that you can deliver all the information that you want to your customers like latest discount offers, promotions, and deals.
Through push notifications, you can keep update your customers about your company and get close to a direct interaction with them. Moreover, you can keep reminding them about your products and services whenever it is required.
Build Your Brand and Recognition
A mobile application for your startup can be a big contribution to your brand awareness. An app is a blank billboard sign, where you can do whatever you want. You can make it interesting, attractive and informative for your customers. But ensure that you make an app that has features your customers just love to use it.
With the attractive application, you can involve your customers more with your app and convince them to buy your products and services. In terms of advertising, it is called as the effective frequency that means hearing and seeing your brand approximately 20 times is what will get you truly noticed.
Stand Apart From Your Competitors
It is also one of the major reasons to invest in a mobile application. You can stand out from your competitors in terms of everything like delivering service, customer engagement, customer support, etc.
You can take benefit of this opportunity and set a niche so that you can be ahead of your competitors. Whether some of the businesses already have an app or you are the first one, you can impress your customers by delivering quick services.
Boost Loyalty Program
Today, smartphone applications are playing an important role when it comes to digitizing conventional loyalty program by eliminating old-point based systems.
Now, the time of loyalty through applications can be proved a lot simpler to achieve by creating a wish-list of items that are tagged as favorites and delivering alerts when
those products are obtainable on discounts and offers.
If you are finally thinking that your startup should invest a building high-end mobile application, then without wasting your time, you should get in touch with a trusted app development company that has proven a record of offering top-notch quality services to businesses.
Moreover, an experienced mobile app development company will give an assurance of delivering the best app that suffices your business needs. So, discuss your app idea with any company and get a right solution.
Author Bio –
Jyoti Bharwani is a Content Manager at Space-O Technologies that is specialized mobile apps development company. She has a keen interest in writing about mobile apps development and marketing. In Free time, she prefers reading non-fictional books.