Ususty’s mission is to reinvent recycling. During the past year we’ve been experimenting with different gamification applications to transform this into a inclusive and motivating process. Today’s affordable IoT technologies enable us to deliver an application with global impact. We are developing a platform which integrates with our existing trash-sensor based solution and digital information integrated to product packaging (NFC, QR, RFID), visualising the information
and creating games to incentivise and automate household waste recollection. Producers can meet EPR compliance targets at lower cost and monetise this process while using waste as an engagement channel. Consumers are motivated and involved in recycling, converting them prosumers of valuable materials. Once trash is cash waste no longer exists.