We use the spontaneous and natural content created by users to raise the conversion rates of the fashion brands.
Our strategy is to enhance the user experience by creating relations between brands and users. This simplifies the purchasing process. Brands need to prepare themselves for the new behavior of smart consumers.
Plored encourages users to create content in which they tag the brands they wear in their outfit’s pictures. We link that content with the products that our clients sell online. Every time the brands receive a new lead or a purchase is made through the content created by the user, they receive money in return. Users can redeem that money in the offline/online store of the brand.
Our brands create an advertiser campaign as part of their marketing investment. They set the amount of virtual money that the user receives per click, the maximum amount they can redeem (based on the average sales ticket) and where they can redeem it (online/offline stores).
All this shoppable content can be used by the brands as quality content as part of their blog publications/newsletters. We are able to create a network of partners without needing to worry about generating our own user traffic.
Our objective is to boost new sales through advertising investment shared with users. We also obtain unique consumer insight and market intelligence data in real time.