NoiseGrasp is a decision and planning platform that optimizes an advertiser’s media mix, effectively measures a campaign’s ROI and simulates different marketing scenarios. Combining advanced math with software technology we are able to model how consumers react to different marketing activities, run multiple “what-if” scenarios and predict their outcomes. Based on complex artificial intelligence representations of the market and consumers, our planning software is used by marketers to simulate every campaign in their plan, define individual parameters for each and get recommendations on the optimal media mix, a full analysis of the campaign’s ROI and predictions on sales, branding and other relevant metrics.


Andrés Gottlieb

Andrés Groisman