Neuromarketing is the application of neuroscience to marketing in order to understand consumer behavior. It utilizes, physiological reactions that may not be consciously perceived by the subject; hence, this analysis is more revealing than self-reports on surveys, in focus groups, etc.
However, the analysis of this data requires an advanced knowledge of cognitive sciences and takes time. Thus, most market research firms are unable to adopt this method and even the ones that do are struggling to come up with reliable results for neuromarketing.
Neurolizer is an all-in-one application that lets you collect data from multiple devices, design and implement experiments and analyze them. Neuromarketing is easier, faster and better with Neurolizer.