CareBuddy is a web and mobile-based platform enabling people to manage all aspect of their family’s health. The user interacts with her CareBuddy, a real person managing the health care needs of the user and her family on a single platform.
Some of the problems we see people facing in every day to day life:
1. I forget the interactions I had with my doctors.
2. If my current doctor is un-available, How should I explain the case to the new doctor?
3. Records: Too much data and a lot of time taking stuff to manage them all. Managing records for the whole family is challenging.
4. Emergency: What should I do in case of emergency?
5. Care Giver: I am ill or someone I care for is ill, I need help.
To solve these problems, we created CareBuddy to manage doctor visits, diagnostics, medicine delivery and home healthcare. You can save and manage your family’s medical data. Also there is an emergency button, which sends an alert to whole family, when pressed. Our partners (medicine shops, laboratories and healthcare professionals) give commission for each referral.
Any adult familiar with chatting on phone can use the application. Primarily, we will be targeting the lady of the house (mother!) who handles all the care giving part in the family. Second, the care givers of the critical or chronic patients.
The opportunity we are dealing with here is huge given the increasing smart phone penetration in India. The Indian healthcare market size accounts to $100 billion, increasing to $280 billion by 2020. Total smart phone internet users in urban India: 259 million. For now, I will just consider the 4 cities we want to target in the coming 6 months, and they account for 29 million smart phone internet users.
India still has a long way to go as the smartphone penetration of the total potential population is still below 30 %. Also, those in their 30s have nearly tripled their share of the smartphone internet user audience and now outnumber teens with smartphones. Users ages 50 and older, while they still make up just 4% of the population, have quadrupled their share. In urban India, 34% of women now access mobile internet on their smartphones compared to 20% two years ago, supporting our plan.