Brain-e is an online community platform that enables users to manage their energy by challenging each other or by being challenged by utilities. The challenges enable matching energy demand with energy production – e.g. avoid peak consumption, or switch consumption to peak renewable production. Brain-e brings savings, prizes, and community engagement to users, and reduced transaction costs in the energy market and improved customer management for utilities.
How does it work? Brain-e runs a cloud service that retrieves information from web connected hardware and innovates in three ways: simple and engaging UI; unique community building process through challenges; proprietary algorithms that predict future consumption by aggregating information from social events, weather forecasts, location, and consumption history.