Start-Up Chile Alumnus and B2B Tech Company Review Trackers Secures $2M Investment Round


As the latest demonstration of the South American incubator’s value as a springboard for early-stage tech companies, Start-Up Chile alumnus Review Trackers (Round 4.2) has announced a new round of capital investment worth $2 million from Midwest investors.

The investment will allow the company, which joined the Start-Up Chile program in the winter of 2012, to accelerate its growth and further develop its product. Review Trackers offers a B2B software platform designed to help local businesses monitor their online reviews, discover key business insights, and respond to what consumers are saying on sites like TripAdvisor, Google, Citysearch, and Foursquare. Since its January 2013 launch, the company has signed up tens of thousands of business locations — including restaurants, hotels, car dealerships, law firms, and even spas and salons — to use its Software-as-a-Service offering.

“We’re thrilled to be one of the success stories of the Start-Up Chile program,” said Review Trackers CEO and founder Chris Campbell. “The experience we gained during our time in Santiago was extremely valuable, especially in terms of finding out what it takes to start up a company, innovate, and succeed.”

Review Trackers was one of the 20 featured companies in Start-Up Chile’s Demo Day in 2012. After their Santiago stint, Campbell and his 15-member team were named as a Finalist for Innovative Web Technologies in the 2013 SXSW Interactive Accelerator. The Chicago-based company was also part of this year’s winter batch of the gener8tor program in Wisconsin, which provided boot-camp-style acceleration and $20,000 cash investment.

“I think that programs like Start-Up Chile are terrific at inspiring entrepreneurs to build something that creates unique value for customers and stakeholders,” Campbell added. “Since completing the program in 2012, we have managed to build and grow a solid team, acquire thousands of paying customers, establish exclusive partnerships with online review sites, and gather the necessary resources to scale and succeed.”

The funding round was led by Milwaukee’s CSA Partners, with investments from American Family Ventures, Jeff Rusinow, and SymphonyAlpha Ventures.

“Review Trackers has so many things going for it,” said Rusinow. “A great management team that’s truly committed to gaining market share quickly and a model that is part of the wave of one of the hottest trends in early-stage venture capital: analytics. Just think in the next few years how often people will be relying on reviews when purchasing all kinds of products and services, in real-time… Review Trackers helps companies tremendously in identifying trends, strengths, and opportunities for improvement.”