Diseñando las comunicaciones de tu startup/ Designing your startup`s communication strategy

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Here is a workshop you can’t miss. Supper Miguel Paz has a lifetime history as a journalist in Chile. Before his startup Poderopedia, Miguel built a strong career as a journalist and editor in Chile. This experience makes him a great source of advice for all those entrepreneurs trying to get writers interested in specific ventures: Miguel is happy to share what he knows so you and your team can make your marketing strategy stronger with some great press. This workshop will be hosted in English, but the slides will be shared in both English and Spanish, and Miguel welcomed questions in both languages. This is why we are going bilingual, too: find details about the workshop below, in  the language of your preference. SIGN UP HERE and see you there!

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To be featured in the general media and specialized websites is a crucial part of any startup`s marketing plan, in order to get noticed, attract potential new investors, customers and users.

In this free 90-minute talk, sponsored by Poderomedia Academy and Startup Chile, journalist Miguel Paz will offer essential clues to how to design the communication strategy for your startup to get the press coverage it needs; he’ll tell you how the media works, from a insiders perspective; what are the best ways to “pitch” to a journalist; he`ll show you examples of media strategies of successful startups; and will answer questions.

The talk will be in English but the keynote will be in English/Spanish​​ and there will be time for questions and answers in Spanish. Make sure to SIGN UP!

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Aparecer en la prensa generalista y especializada es una parte crucial del plan de marketing de cualquier startup, con el objetivo de darse a conocer, atraer potenciales nuevos inversionistas, clientes y usuarios.

En esta charla gratuita de 90 minutos, patrocinada por Poderomedia Academy y Startup Chile, el periodista Miguel Paz te ofrecerá las claves de cómo diseñar la estrategia de comunicaciones para que tu startup consiga la cobertura de prensa que necesita; te contará cómo funcionan los medios por dentro y cuál es su lógica; cuáles son las mejores formas de hacer el “pitch” a un periodista; y te mostrará ejemplos de estrategias mediáticas de startups exitosas.

La charla se realizará en inglés pero el keynote será en ambos idiomas y habrá espacio para preguntas y respuestas en español. INSCRÍBETE!

CUÁNDO? Lunes 09 de Diciembre, 18.30 horas hasta 20 horas

DÓNDE? Providencia 229