Marco Montemaggi will be our guest at CMI for this meetup. He said that the presentation he´ll share on Wednesday is “the expression of a wish,” because “it is the desire to be able to spark a debate and stimulate interest around the theme of Corporate Museums that are, among the most important tools for a new kind of marketing: Heritage Marketing” says Marco. “My aim is to demonstrate how the use of industrial heritage is a strategic asset for the corporate marketing, branding and communications policies.” You in?
Starting from some successful Case Histories of “Made in Italy” the presentation will describe the main functions of a corporate museum and its strategic value for a company.
When? Wednesday, Juanary 9th, 2013, 6.30pm
Where? Start-Up Chile HQ – CMI, Providencia 229, Providencia, Santiago
6.30 pm: Welcome & Beers
7.00 pm: Meetup
7.35 pm: Beers and Networking
10.00 pm: After Party
( http://www.hoyenlanoche.com/wednesday/ )