It’s all about connections


Erika Abrego is behind Fiction Design, where awesome objects tell stories. She is part of Start-Up Chile’s 7th round


I don’t know by now how many times I’ve heard this phrase (and similar ones) in the time I’ve been at Start-Up Chile, but I also have found out that it is actually true.

First time I heard it was probably from Alan VanToai of Simple Crew at our Intro Day, he said that we should take time to make connections, with anyone and that everyone definitely had something to pitch in. I actually got to experience that the same day. I met with Ellen, one of the founders of People Hunt (Gen 7 of Start-Up Chile) and at lunch, she told me that she knew this guy who was doing a paper on Chilean literature. Now, since my project Fiction Design, has to do with literature I asked for contact information and after a couple of days I met with him. The meeting was okay, but the coolest thing was that he actually brought a Chilean poet (friend of his) who offered to introduce us to other people and editorial houses in Chile… so now I have a starting contact point, all out of a talk we had over lunch.

That can be an example of how it works, but it actually goes deeper than that. Malcolm Gladwell, renowned journalist and author of the celebrated “The Tipping Point” says, in explaining social revolutions, that in order for a revolution to happen, there first has to be a person that connects people with one another. To quote Gladwell: “word of mouth epidemics are the work of Connectors”. So really, if it weren’t for this kinda people (Gladwell says that connectors are individuals that seek social interaction and that have a very, very big list of acquaintances) nothing (according to Gladwell) will actually change. That’s just how important connections are.

Overall, I think that connections is one of the things we come by more easily at Start-Up Chile. Everyone seems happy to pitch in or to introduce people to someone and share their contacts. It’s easy, but more over it’s something that, if you’re starting an enterprise may find incredibly helpful. Actually, at Founder’s Friday (an event organized by Women 2.0) I heard from Lupin Campos (founder of LeanBirds) that you shouldn’t worry about sharing what you’re working on with people. That this is, according to Lupin, actually the best way projects change and evolve.

So, next time you’re at an elevator or waiting in line at the bank, try to start a conversation with the person next to you, you never know what you may find or learn from that.

Pic by  jazbeck on Flickr (cc)