In this age of digital marketing, videos are king. A great storyteller, it brings your brand to life in the wide expanse of the internet. Besides, it is everyone’s favorite vehicle of content. The 85% of consumers claim they’d love to see more video content from brands in 2018, while 81% rely on a brand’s videos to make a purchase decision. Video marketing isn’t just causing a stir in the present, this trend is going to rage on stronger in the future. Hundreds of brands such as Newegg,
The brain processes visual information 60,000 times faster than text only content. And because people always prefer mental heuristics, videos are reigning marketing content. A master concept, captivating imagery, and a simple approach – these are the basic elements of a great branded video.
There is no need to overdo it either. In fact, 10-15 seconds ads are the perfect length for established brands while the ones seeking brand favorability can strike the sweet spot with a 30 second ad.
Videos thrive on social media. Just have a look at the video statistics of Facebook, Twitter, Instagram, Snapchat, Pinterest, and even LinkedIn. Besides, who can forget YouTube, the largest video sharing website in the world? With 182.2 million unique viewers per month, this platform is the marketer’s favorite for video advertising, and various brands such as Newegg, Amazon and even Wix are using it to its fullest potential.
Video marketing has definitely generated unbelievable results. One-third of retailers, for instance, reported that videos have increased their conversion by 91%. There are more such mind boggling numbers, thanks to the influx of quality video advertisements.
Pick up some interesting facts about video marketing from the infographic here and learn your way around the marketing trend that is here to stay.