Four Mistakes That Startups Make Unknowingly When Building a Mobile App

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Having a mobile app idea and turning it into reality is not as easy as it sounds because there are various entrepreneurs, who have already developed an application for their business and doing great in the market.

by Jyoti Bharwani

According to one latest Statista report, currently, there are approximately 2.8 million applications in the Google Play Store, whereas Apple’s App Store remained the second-largest app store with 2.2 million available apps. What will you conclude from this report?

Yes, mobile applications are constantly growing at immediate pace, and it is expected to touch 3 million in the future.

Gone are the days when applications were only confined to gaming and personal users; now, they have been extended to reach business customers as well.

Today, 60 to 70% of businesses are focusing on mobile apps for delivering better customer engagement and sales, and developing an app for your startup is not a bad idea.

But you need to ensure that while developing an app for your startup, you avoid these common mistakes that you can make unknowingly. These mistakes can ruin your app development idea and fail your startup. But what are those mistakes?


Let’s Have a Look at the Common Mistakes that Startups Make Unknowingly While Going Mobile


Mistake 1: Developing a cross-platform Application

When you decide to make an app for your startup, you will think to develop a cross-platform application that will seem clear to you. You will think that you only need to code once and you can run it on all the platforms using any devices.

Well, it’s sound simple yet modest. But the ease of cross-platform will counter by some downsides. One of the biggest social networking companies ‘Facebook’ had also built its application on cross-platform, but later Mark Zuckerberg, a CEO of the company, called it as the company’s biggest mistake to over-reliance on HTML5.

Later, the company has re-developed its application to make a much better experience for its users. Cross-platform attracts startups that don’t want to waste their time and invest much money. Startups rely on HTML, hybrid applications, and cross-platform toolkits; however, none of these works well enough to develop the advanced quality mobile experiences that users are expecting.

Solution: Startups should avoid developing a cross-platform app and instead, they should spend their time and go deeper on their most popular platform. You should choose one such platform that echoes most with your users; whether it is iOS or Android, but you need to think about your users. Selecting a right platform to lean on is all depend upon what you want the app to do and the audience it is designed to reach.

Mistake 2: Do Not Change, Upgrade or Completely Rebuild Your Backend

A lot of engineering companies are not used to developing the type of backend infrastructure that develops top mobile applications. Without a right API design and execution, an application is going to perform rightly in the real world.

Some of the companies see an increase in mobile traffic, which is 200% higher than the websites. It is important that your infrastructure must be compatible to be able to handle that kind of workload.

Solution: If you want to avoid such issues, you can go through below checklist of items that you should consider when refactoring their server APIs.

  • Maximum Payload Size: In mobile, top experiences are those, where the minimum amount of data is sent. With a good API for mobile, it will allow the client to specify the maximum payload size that returned from the server.
  • Retry: Given the flakiness of network connectivity, it is essential that client should be allowed to send the same API call to the server for multiple times for certainty. Retrying the same API call doesn’t mean two calls on the same server end.
  • API version number in parameters: Updating the server environment is routine for many, but giving there are various mobile operating systems that do not update apps in the background. But it would be good to have an API version number in the parameters as it will prevent the experience from breaking for those users.
  • Low latency: At the time of dealing with mobile devices, bandwidth is not the only problem. The lower latency on each API call, the snappier your application will feel.

Mistake 3: Including too Many Features

When startups opt for developing a mobile application for the first time, they make a long list of features to include in the application. But including a comprehensive range of features in the first version would not be a good option for startups.

It will confuse the users, making them ditch your application and opt for your competitor’s app. Even it will make the application heavier and ultimately make the loading speed slower. With your first version, your target to see the core hypothesis of your app and check whether the market is willing to adopt it or not.

Solution: One of the most important things you need to remember while making an app for the startup is a good user experience that is all about doing more with less. If you opt with a complete list of features in the first version of your app, it will take additional resources in terms of development time and investment. It will lead to drain resources and takes more time.

So, it would be better that you include only major features in the first version and try to include rest one in the second and third update. You should always remember it that you should not rush to develop and release a buggy application.

There are many mobile app users, who are unforgiving and will give a 1-star rating, in case if they found a bug in your application. And it would be much difficult to recover from this kind of experience.

Mistake 4: To Get the Best Outcomes, Involve Yourself with the Mobile App Development Firm

There are many new startups that ask the mobile app developers and app development companies to make the decisions that they think right. They just wanted to hand over the project, but mobile app developers and companies need maximum information from client’s side.

And they also need their participation. If the team and clients work very closely, then the app can rock in the market. One of the best cases is actually having a client to sit with the team every day to work toward building a solution instead of just trading emails and checking in every so often over Skype.

Solution: If the client will discuss once in a week, it will not make the life of developers and firm easier. Even, it would be an enormous mentorship opportunity for a client, who wanted to branch increasingly into mobile. Instead of discussing over phone and skype, the client should sit along with the mobile development firm and developers so that they can know each other’s viewpoints.


So, these are the four mistakes that startups make unknowingly when they are making an application for their business. They can avoid these mistakes and increase the chances of success.

They can give tough competition to their competitors and stay ahead in the market. However, it is also important that they hire a right mobile app development company for their project and discuss their requirements deeply with them. They should discuss their idea clearly with the team and make them understand their expectations.