BarBird (you first heard about them here), has reached another milestone during their time here in Chile after having launched their beta version in July. Now, they have just announced the soft launch of their social media analytics package for venues after having recognized, though their work in the startup, that “social media is one of the last great marketing frontiers for bar and restaurant owners. It is likely the cheapest, easiest way for bar and restaurant owners to get more customers in the door,” says Pierce Lamb, BarBird’s founder.
Pierce describes their new service in two sections saying:
First, clearly, we would focus on bars/restaurants and provide them with a short, efficient and affordable report — something that a manager or owner can scan through quickly and get everything valuable he or she needs to start using social media more effectively. Secondly, we have differentiated ourselves from other analytics providers by personalizing each report for our over 75,000 venues; by comparing any given venue with it’s top 8 local competitors on a number of key metrics, bar owners can easily what they can be doing better. We’ve seen that social media strategies tend to differ between cities and we wanted to capture the uniqueness of each city by basing the report on a comparison between competitors. The BarBird analytics report is provided in both free and premium versions, the latter including upgraded features.
Some of those features include: picking the top 8 competitors to compare to, ranking vs top 8? Versus the entire city?, who writes the most valuable updates? What are those updates?, customer feedback across different networks for you and your competitors, and actionable intelligence.
If you are interested in learning more about BarBird, you can check out their blog or get in touch with Pierce directly at firstname.lastname@example.org.